Service

To fulfill a promise is performance. To anticipate that performance and guarantee against any failure is service. Service, too, is a matter of demand and it can be made very easy to render if it anticipates through experience with like problems. Then when service is vitally necessary it is not an outstanding quality - it is an everyday performance made possible because it is so utterly practical. It is so easy to misunderstand service in it's true meaning because it has been so abused, but real service is best appreciated by ever-continuing customers, the backbone of a substantial business

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